Writing Samples
[Speaker’s Page] Paula Faris - Founder of Carry Media and Bestselling Author
Paula Faris is an Emmy Award-winning journalist, founder, thought leader, and advocate for moms whose insights and expertise can help your organization navigate the challenges of the 21st century with courage, compassion, and purpose.
[Speaker’s Page] Rebecca Patterson - Economic and Financial Markets Expert
Rebecca Patterson is a globally recognized investor and macroeconomic researcher with more than 25 years of experience studying how politics and policy intersect with economic trends to drive financial markets.
[Speaker’s Page] Stephanie Chung - Former Chief Growth Officer, Wheels Up
A trailblazing voice, Stephanie Chung empowers corporate, sales, and women leaders to reach new heights through powerful personal stories, lessons learned, and proven strategies from her decades-long career.
[Speaker’s Page] Jon Meacham - Pulitzer Prize-winning Author & Presidential Historian
Presidential historian and Pulitzer Prize-winning author Jon Meacham is one of America's most prominent public intellectuals. A contributor to TIME and the New York Times Book Review, Meacham is a highly sought-after commentator, regularly appearing on MSNBC, CNN, and other news outlets. A skilled orator with a depth of knowledge about politics, religion, and current affairs, Meacham has the unique ability to bring history to life and offer historical context to current events and issues impacting our daily lives - whether we realize it or not - to audiences of all backgrounds and levels of understanding.
[Speaker’s Page] Karamo Brown - Netflix’s ‘QUEER EYE’ Host & Activist
Lauded for his ease and natural comfort in relating to different types of people, Karamo is tasked with making over the hearts and minds of the individuals they help on the show; by helping them to confront and grow beyond internal and external issues. Karamo draws from his work in social services to show how he both discovered and learned to explore his many different “identities”. Whether as a black man, openly gay man, a son of immigrant parents, a Christian, or a single father; Karamo strategically utilizes the strength of his numerous identities to achieve success – and teaches others to do the same.
[Speaker’s Page] Dr. Mondo - Mental Health Professional
Dr. Armando González, a.k.a Dr. Mondo, is the Founder & CEO of Cheatcode—a concierge mental wellness program that unlocks athletes, entertainers, and executives' peak mental performance. With a clientele ranging from Lindsey Vonn, Mookie Betts, Ryan Garcia, and Dansby Swanson, and corporate accounts with the NSWL and the NFL's Tennessee Titans, Dr. Mondo has proven his ability to unlock human performance at its highest level.
[Blog] Change Management: 6 Ways to avoid organizational burnout
“In the workplace, change means progress, new technology, business growth, and increased productivity. But if poorly managed, change can only lead to one thing…employee burnout. What can you do to prevent change burnout and ensure sustainable results? Given the rush to digital transformation across all industries these days, the answer may surprise you – slow down.”
[Blog] Digital transformation: Do you have a winning team?
“The transition to digital technology has disrupted nearly every industry. In today’s marketplace, change is no longer optional. Organizations that fail to embrace the digital transformation of business simply can’t compete. Some companies have attempted to move towards digital technologies, only to see their projects fail. Unfortunately, they took a technology-centric approach to convert their business practices. But successful digital transformation isn’t determined by your technology or your strategy – it is determined by the people who make up your business.”
“Businesses today rely on being able to analyze large amounts of data to monitor performance and inform their decision making. An IT-governed business intelligence platform ensures that information technology is used intelligently to further the goals of the business. However, IT-governed BI platforms have both pros and cons for an organization. Let’s take a look at which solutions are the best options for IT-governed and non-IT-governed data environments.”
[Blog] Get strategic about communications: Why your agency should focus on its internal communications strategy
“Communication is a word that we hear all the time, and even though we know what it is by definition and why it’s important, we don’t always grasp the real necessity of it in a business context and how it can be applied strategically to your business.”
[Blog] Get your DAM (Digital Asset Management) life in order
Digital asset management (DAM) software gives businesses a platform for storing, retrieving, and sharing digital content such as videos, photos, audio files, presentations, and images. Instead of keeping files on different computers, businesses can use DAM software to create a centralized library that gives everyone access to the content they may need.
[Blog] RPA: Pushing boundaries and improving productivity
Robotic process automation (RPA) involves configuring computer software or robots to automate and standardize business processes and communicate with other digital systems. Such bots work across application user interfaces, imitating the actions of humans, such as signing in and out of applications, checking emails, copying and pasting content, and filling forms.
RPA provides your business with greater efficiency, lesser costs and higher quality. It is applicable in a wide range of industries. It is not surprising that RPA is expected to be adopted worldwide in the next five years.
[Blog] 5 Ways to better integrate analytics into your marketing
In today’s marketing landscape, relying on your gut feeling doesn’t work. Instead, sound marketing requires data-driven tactics to make strategic and informed decisions. You can achieve this when you integrate analytics into your marketing.
[Blog] The 6 Keys to modern IT governance
One of the most valuable assets of today’s companies have is information. As the digital era’s oil, data has become the world’s most valuable resource. However, without governing information appropriately, it can increase risk. It’s the reason why U.S. businesses spent an average of $8 million per data breach in 2018. Aligning your IT with your business strategy is essential for reaching your company’s business and financial goals and protecting its IT investments. That’s where IT governance comes in handy. IT governance is the formal foundation or core process to ensure your IT aligns with your business goals and strategy and a crucial component of corporate governance.
[Blog] 3 Ways SaaS is the future of government technology
In the past, government operations relied solely on manpower. Everything was done manually, with no technology to build on or to store documents and more. Today, digital transformation has touched virtually every industry; however, the government is still a step behind. To alleviate this lag, many agencies are starting to partner with SaaS (software as a service) companies. This is giving governments the unique opportunity to reduce their administrative costs while providing more services to their constituents.
[Blog] Bring your marketing A-Game with these 6 steps
Marketing has dramatically evolved in the last 20 years. The rise of digital marketing and the exponential growth in marketing technology solutions are just a couple of things that have brought a new level of complexity—and power—into the hands of marketers. But, as the saying goes, “With more power comes more responsibility.”
Chief marketing officers and their teams are facing greater expectations to demonstrate results across their organization. Marketing investments are under continued scrutiny and organizations are being tasked to perform at higher levels with the same or fewer resources. The bottom line: today, marketing organizations must demonstrate steadily increasing ROI while achieving higher levels of innovation, and team and client engagement.
[Blog] Drive your marketing strategy with platform integration
The marketplace is thirsty for any sort of competitive advantage and, right or wrong, the loudest voice is typically the most common marketing instrument. So how do you create consistency, boost your brand recognition, and prevent your story from becoming just another face in the crowd? A cohesive, well-organized approach to your marketing is the best way to achieve those goals. One that leverages the insights and power of integrated technology platforms to understand target consumer segments better, implement a personalized approach that speaks to individual affinities, and forms enduring bonds between the brand and customer.
[Blog] Choosing your Business Intelligence tool: 5 things you should consider
As the amount of data and the pace of business increases, the need to manage and analyze data in a user-friendly platform is undeniable. Business Intelligence (BI) tools are the go-to solutions for transforming data into actionable knowledge that informs your organization’s strategic and tactical business decisions. With a variety of vendors to choose from, and that all seem to offer similar features and make similar promises, selecting a BI tool can be a lengthy process. So here are five things you should consider when choosing your BI tool.
[Blog] So you think you’re agile? 5 Signs your dev team isn’t as agile as you think
Unlike the traditional or “waterfall” method of software development, the agile approach does not treat analysis, design, coding, and testing as discrete phases in a development project. Agile has quickly become the standard methodology as businesses see the many advantages of adopting a more flexible approach to software development. With testing integrated into the development process from day one, agile development often leads to higher quality products, as well as reducing risk. However, making the switch from waterfall to agile can be tricky. Many dev teams end up awkwardly straddling the fence between the two approaches, which can make it difficult to effectively manage resources. To root out any bad habits that carried over when your development team made the switch from waterfall to agile, look out for these warning signs that your team isn’t as agile as you think.
[Blog] 6 Reasons why DevOps fails and how to avoid them
While many companies are moving toward DevOps processes and tools that fit that framework, few are actually implementing the workflow with the fidelity needed to make teams more productive, according to a Thursday report from 2nd Watch.
Implementing DevOps means fundamentally changing your software engineering process. As with any change of process, success depends on how well the people making the change embrace the principles of the new approach. If people reject, subvert, or undermine the DevOps philosophy, it will fail. Here are six of the most common reasons for DevOps failure, along with tips to increase your chance of success.
[Blog] Adobe acquires Marketo: What’s in it for you?
Recently, Adobe announced its 4.75 billion dollar purchase of Marketo – an investment that should move Adobe into a B2B marketing leadership position. Already a powerhouse in the marketing industry, Adobe Experience Cloud is setting the stage for domination with this purchase, but the real question remains – will you benefit?
[Blog] Marketing AI: all hype? A closer look at Salesforce Einstein
Salesforce released its Einstein platform to the public in Spring 2017, giving the average user access to powerful CRM with promised AI predictive analytic powers. The release came with a tidal wave of hype, promising revolutionary changes to marketing departments. Companies have had time to implement Einstein for a period of months, so accurate reviews are in. Experts believe that Salesforce Einstein is an excellent tool with a number of useful analytic uses. While it isn’t entirely stand-alone, the basic platform does more than simply complete data-based applications. Einstein probably deserves about 80 percent of the original hype. As stats go, that’s not bad.
[Blog] The rise of the integrated marketing stack: a look into Adobe’s Marketing Cloud
Organizations need agility to craft and distribute useful marketing messages that can convert in a highly segmented, fickle marketplace. With seemingly countless marketing solutions now available, the advent of the ad stack – both independent and platform-based – is in full swing. Of the many different options available, an innovative solution from one of the digital environment’s older and well-established names is leading the charge for comprehensive, flexible, vertically integrated marketing suites that is redefining the industry – Adobe.
[Blog] Is your infrastructure DevOps ready?
On the surface, Enterprise DevOps seems like the right answer to keeping business objectives running at optimum levels. But when your IT team dives a little deeper, the complexities rise to the surface and progress stalls before it even has a chance to begin.
Whether you’re launching a DevOps initiative internally or seeking help from a third party, starting with the right infrastructure is critical to your success. Before you take the first step, begin with a thorough system evaluation to ensure an end-result with a seamless workflow, end-to-end transparency, and holistic reporting.
[Blog] Maximizing marketing ROI isn’t complicated with a few tips in your pocket
Between constantly segmenting audiences and affinities, finite ad spend, a crowded marketplace, and distracted consumers inundated with a wall of advertising noise, marketers have their work cut out for them. Establishing and maintaining robust engagement and conversions levels — as well as the accompanying ROI — can be a daunting task if a brand doesn’t have a deliberate, well-organized strategy steeped in analytics. Fortunately, the very same digital technologies that have helped create such a fickle, segmented, and congested marketplace also provide marketers effective solutions to cut through the clutter, identify their target audience, and deliver an impactful message that generates the ROI they crave. With these analytics-driven best practices and tools, marketers have a variety of solutions at their disposal to inform and refine their marketing strategies, realize that ROI, and gain an enduring competitive advantage that can be budget-friendly and effective.
[Blog] Data management vs. information management
In our buzzword-heavy industry, it isn’t uncommon to believe that some keywords can have the same meaning – for example, data management and information management. Is there a difference between the two? After all, data is information — right? Well, yes and no.